Salelynn Marketing Consultants chosen to administer Local Businesses In Gwinnett County Form A Community Business Referral Network.
A Community Business Referral Network (CBRN) has recently launched in Gwinnett County, GA. Local area businesses have been hit by the bad economy and have seen a slowdown in customers and sales. Less foot and car traffic to main streets and local shopping areas has plagued many area businesses and restaurants. The number of Gwinnett County businesses that have closed, gone out of business or had to downsize has dramatically increased. A drive through the various towns reveals an alarming number of vacant storefronts and retail spaces. Going out of business signs and liquidation sales are also prevalent. Sadly, it is not uncommon to see half vacant shopping centers and strip malls.
Gwinnett County consists of Lawrenceville, Sugar Hill, Buford, Norcross, Duluth, Snellville, Lilburn, Grayson, Loganville and Dacula. Gwinnett County is one of Georgia’s largest counties. Local area businesses, in an effort to reduce and stop this disturbing trend have formed a Community Business Referral Network or CBRN. Members of the network will have 5-10 or more neighboring businesses referring their customers to each other electronically. The mission of the network is to help the local community and business districts thrive by having businesses help one another by using an automatic and interactive electronic referral system. The plan is to help each neighborhood reduce and hopefully eliminate businesses closing and downsizing. This will increase foot traffic and increase sales for members. According to reports this results in 30-75 new customers on average being referred to each member of the network.
When asked for a clarification on the referral system we spoke with Sandra Alexander from Salelynn Marketing. Salelynn Marketing has been chosen to administer the program and manage the network to ensure its success. It will take on the responsibly of running the referral system, helping businesses create compelling offers, providing additional advertising for offers, qualifying businesses for membership and other marketing and administrative duties.